Today, people read everything on a screen. That demands copy that’s brief, bold and BS-free. Join Yankee Chapter PRSA and author Josh Bernoff at the offices of LTC Partners May [...]
Today, people read everything on a screen. That demands copy that’s brief, bold and BS-free. Join Yankee Chapter PRSA and author Josh Bernoff at the offices of LTC Partners May 2 from 3:30 p.m. to 5:00 p.m. to explore the breakthrough power of writing shorter copy, the secrets of effective web copy, and writing processes that maximize flow and creativity.
Bernoff will compare two PR approaches: the simple, direct communication that powers Google, Apple and Twitter, and the more traditional, wordy approach. You’ll learn how to maximize the meaning ratio: the percentage of meaningful words in a piece of prose. And you’ll learn how to write as directly as possible, avoid toxic prose, and develop a process that can maintain meaning even with multiple reviewers involved. Each attendee will receive a copy of Josh Bernoff’s book Writing Without Bullshit with the opportunity to have the copy signed following the presentation.
Members: $40.00 • Non-Members: $50.00 • Students/Interns: $20.00
(Tuesday) 3:30 pm - 5:00 pm
Long Term Care Partners
100 Arboretum Dr # 200, Newington, NH
Yankee Chapter PRSA